The impact of the rainy season in the south and the high temperature in the north affects the production progress, shipment time and transportation of the machine tool for the manufacturer; for the buyer, it affects the purchase process, delays the production schedule and delivery time of the product. It is undeniable that the off-season of machine tools is coming quietly. Faced with the off-season effect of gradual fermentation, what should machine tool manufacturers and buyers do?
Off-season sales of machine tools
Turn passive into active
For the off-season, machine tool manufacturers need to sort out the three questions of "what", "why", and "how to do", so that they can take the right medicine and solve the problem accurately.
"What is it": The off-season refers to the season in which machine tool sales and production volumes decrease, showing signs of market inactivity, workshop shutdowns, declining performance, and product stagnation.
"Why": The formation of the off-season is mainly affected by seasons, demand, industry trends and other factors. The rainy season, high temperature weather, the saturation of market and purchaser demand, and the decline of the industry trend will trigger the off-season of machine tools.
"What to do": Machine tool manufacturers should turn passive into active, use the off-season to further develop new customers, promote new products, and improve after-sales service. As the so-called "look at sales in peak seasons and services in low seasons", the off-season is relatively idle. At this time, manufacturers invest their energy in doing after-sales services for customers and establish a good reputation. Will they worry about orders?
At the same time, manufacturers can carry out off-season promotional activities, both profitable and praised, killing two birds with one stone. Although the number of orders is far inferior to the peak season, the effect achieved is the same. Promoting corporate products in the name of promotion, gaining intent customers; invigorating employee morale and improving sales performance.
Promotion activities launched by machine tool manufacturers
Of course, manufacturers can also use the Internet e-commerce platform to achieve online and offline interactive marketing to mitigate the impact of the off-season. As the portal website of the machine tool industry, China Machine Tool Business Network has more than 50,000 registered members and more than 1,000 cooperative customers. Based on the industry for more than nine years, it has been well received and recognized by users.
The ideal time for buyers
In fact, the off-season of machine tools is also the ideal time for buyers to buy machine tools. In the case of low prices, spot purchases not only save costs but also increase efficiency.
The ideal time for buyers to start
Large inventory of machine tools: Affected by the off-season effect, machine tool manufacturers tend to retain some products, and warehouses store a small amount of machine tool stocks. At this time, the purchase of the machine can be bought from stock to improve the efficiency of shipment and arrival. It should be noted that if buyers are interested in hot-selling products, they can choose to buy in the peak season. In general, the best-selling products are sold out during the peak season.
There is room for bargaining: Machine tool manufacturers often sell preferential benefits such as promotional interactions and low-price sales to attract buyers to sell products as soon as possible. It is understood that the prices of products of the same type sold in peak and low seasons are not exactly the same.
The machine tool off-season is encountered every year. Machine tool companies should learn to sum up their experience, learn from each other's weaknesses, and prepare for the future off-season. At the same time, it is necessary to constantly enrich the "inner" of the enterprise, lay a solid foundation, and spend the off season with a solid strength.
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